Marketing Eblast for Sale Event. This particular email featured two points of animation. The first was in the headline. “No Bare Rooms”. I wanted to do a hand-rendered effect on the type, but hand-rendering it just wasn’t enough to grab the viewer’s attention.

 

 

The second animation featured a character that we coined “Savings Sam”. Sam would pop out from behind a product that was specially priced to move in the store. I hand drew him and animated him in photoshop.

 

 

 

Product photography by Reed Brown.
additional design by Christie Green,
Michael Whiteford, and redpepper.